Up Greek Tourism
The tourism campaign «Up Greek Tourism», which began on February 15 and will last until the first week of March, aims to support Greek Tourism. In particular, the campaign aims to raise money and promote the country as a holiday destination through a special fundraising platform* (crowd funding).
One can offer a small amount of money, so that a giant poster can be to be raised in New York, inviting all Americans to visit Greece. The aim is to collect at least 15,000$ so that the advertisement will remain posted in New York for 30 days, from mid March to mid April.
Apart from the posting of the giant banner, the campaign aims to generate positive publicity for Greece, spread through "word of mouth" among Greek-American and American citizens or other nationalities.
"It's an advertising campaign that will run in New York, to highlight tourism in Greece," says Mr. O. Palantzian, one of three initiators of the idea, along with Messrs. C. and S. Kleivokioti Chaikalis. "The group of volunteers who support the initiative consists of individuals who are employed and contribute to this project in their spare time," adds Mr. Chaikalis.
The space reserved for the poster will solely depend on the collected amount. If the amount is less than required, no money will be deducted from the accounts of the contributors. If there is a surplus, it will be used for more extensive advertisement, such as publications in the New York Times.
(Monday, March 5, 2012)
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